In a world of billions, success is hard to come by. Being an entrepreneur requires passion, drive and a willingness to always work to be the best, three qualities that Brazilian businessman Roberto Santiago knows well.
Raised in the city of Joao Pessoa and educated at Pio X-Marist College and the University Center of Joao Pessoa, Santiago went on to become a success in the Joao Pessoa community. His degree in Business Administration served him well as he went through the process of founding and developing the Roberto Santiago Manaira Shopping Mall. The shopping center is one of the largest in all of Brazil, and it’s considered one of Santiago’s great successes. Read more articles on Roberto’s Blogspot.
Passion and Dedication: The Slow Crawl toward Success
Santiago didn’t immediately go from graduating college to founding his successful mall business. His first major project was a company that designed and manufactured cardboard packaging. This company expanded under Santiago’s leadership, creating many jobs for members of the local community. After this early success, Santiago became interested in buying real estate, and this led him down the path toward founding the mall in 1989. View more on Mundo Do Marketing
Learning from the Best: What Aspiring Entrepreneurs Need to Know
Santiago loves that he inspires young entrepreneurs, and he urges them to keep fighting to make their dreams come true.
A few tips that can help you become successful like Santiago:
- Know Your Vision
It’s important to choose a path you’ll enjoy walking for a long time to come. When considering opportunities, think about the types of businesses you would feel most passionate about being involved in. Don’t invest in something purely for financial gain.
- Think about what is needed
To create a successful business, you need to fulfill a demand. For example, Roberto Santiago was originally inspired to create the mall because he saw that there wasn’t much to do in the area aside from visiting the beaches. Not everyone loves the sun and sand, so he created a shopping and entertainment center for those who enjoy that sort of recreation.
- Stay Dedicated
Once you have a clear vision for your business, you need to work hard and stay dedicated. There will always be roadblocks along the way, and if you let that discourage you, it will be hard to get anywhere. Santiago credits his passion and discipline with helping him become one of the most successful entrepreneurs in Brazil.
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