All The Week

Emotional Lip Balm? EOS Thinks So

The founders of the indie darling of the lip balm market segment set out to make an emotional connection with their users, and by all metrics, it appears that they have succeeded. Evolution of Smooth saw a gap in the lip balm market and set their sights on filling it. Founded nearly a decade ago, EOS lip balm has become a favorite of everyday people along with celebs and stars. The $3 price point was the first decision by the partners that was to set the tone for the Racked popular brand. The other decisions addressed appealing to all five of the senses of their users.

With the decision to contain their product within a unique orb, the EOS leadership was aware of the possibility of being seen as a fad that would soon disappear. To combat this fear of becoming a here today, gone tomorrow trend, EOS worked hard to appeal to its customers on many levels. This strategy has paid off, according to a recent article posted by Fast Company magazine. The brand is selling upwards of one million of their lip balm orbs each week. Their market share has grown and now surpasses that of Blistex and Chapstick who has been around for a century.

When a brand enjoys market dominance, as Chapstick has done, it is easy to become complacent and EOS was able to capitalize on that stagnation. The case of Chapstick being overtaken by an upstart such as EOS provides an instructive lesson of what not to do when you believe that your product is untouchable. Lack of innovation and customer engagement can have negative consequences, no matter how entrenched your brand and product may be. EOS has taken advantage of this environment and carved out an enviable niche for itself in the oral care / lip balm market.

Visit the EOS Facebook page:

How CTRMA is Transforming the Transportation Network in Austin

The Williamson County Growth Summit was held four months ago at the Sheraton Georgetown Texas Hotel. This meeting was focused on the mobility challenges that face the suburban communities.

Some of the people on the panel were Joseph Kopser who is the founder of RideScout, ArgoDesign’s Jared Ficklin, and Mike Heiligenstein who is the executive director of Central Texas Regional Mobility Authority.

One of the main topics of discussion was the impact that technology would have on the transportation sector of Austin. Heiligenstein noted that carpooling apps and autonomous cars would be the future of transportation all over the world. Heiligenstein went on to point out that there was a need to develop more roads in the Austin area to increase the transport capacity because of the growing population in the suburbs of Austin.

He also called for the integration of technology into roads so that they could become smarter. Heiligenstein said that the adoption of these new technologies was slow. They needed to set up infrastructure that facilitated mass transit. Learn more about Mike Heiligenstein:

Jared Ficklin stated that land and building codes needed to remain flexible because the parking lots of the future would look very different with the introduction of driverless cars. Leandre Johns is a representative from Uber.

He said that cars could be used to provide transportation to and from public transit stops. He added that this would increase the number of people who use public transportation by making it easier for people to access it. The Central Texas Regional Mobility Authority was started in 2002 to develop a modern transportation network in Williamson and Travis counties.

CTRMA developed the 183A road which was one of the first projects to incorporate a cashless toll collection system. The authority started the Highway Emergency Response Operator program in conjunction with the Capital Area Metropolitan Planning Organization. The program offers free roadside assistance to motorists with minor problems.

This is because minor breakdowns were identified as one of the biggest causes of traffic congestion on the roads. The authority has also tried to setup paths for cyclists and pedestrians along all the projects that they have setup.

Heiligenstein has worked as the executive director of the body since it was started in 2002. According to Biz Journals, Mike Heiligenstein was a public official in Williamson County for two decades before he joined CTRMA. He is involved with several boards and committees that deal with transportation issues including the Texas A&M Transportation Institute. Heiligenstein is the president of the International Bridge, Tunnel, and Turnpike Association (IBTTA).

Kim Dao Attends a KPOP Concert

KPOP is a South Korean popular music that fits different genres including rock, jazz, hip hop, and more. Kim Dao and her friend Sunnydahye went to a KPOP concert to see High 4, a South Korean boy band that was playing in Tokyo, Japan. It was the first concert Kim Dao ever attended in Japan. The group doesn’t sound that different from the boy bands of the United States and the United Kingdom. Alex is a friend of Sunnydahye and Kim Dao. Before the concert, the girls went backstage to see the band.


Kim Dao showed us clips of the band’s various acts that evening. The group performed Love Line. After the concert, Kim Dao went to a place called Detour to have some tea and a ham sandwich. They wasted some time before meeting up with Alex. Sunnydahye and Kim Dao went to a Tokyo restaurant for dinner with Alex. It had pea pods, pot stickers, some meats and chicken on skewers.


Afterwards, Kim Dao, Sunnydahye, and Alex went shopping in a place similar to a dollar store. It had little snack treats, including jellies and chocolate pop bouquets. There were costumes like iron man and fig leaf types. All the way in Japan, the shop remembered our own Donald Trump by selling rubbery, squeezable heads in his image.


On the way to the train station, Kim Dao noticed that Tokyo had a Tony Moly beauty supply store where at home, she buys some of her makeup. They had fun.



M&A Annual Awards


During the 15th annual M&A Awards, it was announced that Madison Street Capital was the finalists for the award. This company is an international investment firm based in Chicago. The M&A Awards identify enterprises that have been exceptional in; closing deals, restructuring of business and also financing of other companies. This award is highly esteemed in the financial sector and only crowns elite companies that have been exceptional in their service. The winner of the annual award was announced later in November.


This investment company had also been nominated for the international and industrial deal of the year and the boutique investment firm of the year. This nomination, international and industrial deal of the year award, acknowledges the impeccable role that this company played in the acquisition of Acuna & Asociados S.A. The transaction had been facilitated by the managing director of the company Karl D’Cunha. This acquisition was complex as it involved many transactions and also had a lot of moving parts.


About Madison Street Capital


Madison is an international investment banking firm that mainly deals with the provision various services to the financial sector. It is involved in; valuation of both private and publicly held businesses, mergers and acquisitions and also the provision of financial advisory services and expertise. By providing these services to clients, various companies have been able to thrive in the ever competitive global market. Also, Madison LLC has deal-makers that are highly-skilled with years of experience.


These deal makers work relentlessly to ensure clients get to know the diverse business opportunities around the globe. When the customer brings his proposal to the company, each of his needs is critically analyzed. This is to ensure that the client is partnered with the best option possible to guarantee optimal performance of his business.


This helps clients grow and develop their various businesses. Integrity, leadership, excellence and service are core values that are upheld in this firm. These values have immensely contributed to Madison Street Capital reputation of it being a trustworthy and reliable company.


Currently, Charles Botchway serves as the CEO of the company. He is also the founder of the company. Charles Botchway has played a crucial role in the excellence of the company. Through his leadership, Madison LLC has been able to transact and oversee many mergers and acquisitions in the financial sector. As per now, the company has an in-house deal count that collectively amounts to over 100 deals under exclusive contract.


For more details, visit


MB2 Dental Solutions for Dentists

Dental care in many places is not up to par according to the public, and it is essential for our health to receive high-quality dental services. MB2 Dental Solutions is a dental organization founded by dentists to help their colleagues with the development of their careers and skills.

MB2 Dental helps with time management and resource management and everything else a self-employed dentist might need help with in order to excel in their career.

The dental organization believes that dentists should be allowed to focus o providing top quality dental service for their clients and look after their needs instead of worrying about the technical aspects of running their own business.

MB2 Dental Solutions also serves as an affiliate to dentists. That way the professionals can benefit greatly from having access to a wide range of networking practitioners as well as take advantage of a large number of opportunities for both learning and expanding one’s career.

According to White Pages, as an affiliate to MB2 Dental Solutions, dentists receive all of those benefits and even more. They are provided with a large team of experts who are readily available at any point in time to offer any needed guidance or help with management or advertising.

There is a lot of team work involved in the way MB2 operates in. That is because the founders, as well as the members of the team, believe that integrity is essential for both their business and for their affiliated dentists’ careers.

MB2 Dental is growing rapidly. At the moment there are more than seventy locations across six of the states in America. Some of those states include Los Angeles and Texas. The founder and CEO of the dental organization are Dr. Chris Steven Villanueva.

He was born in the stat of Ohio and has had quite a few years of medical practice behind his back. He has been helping less experienced dentists for the better part of his career. He underwent his education abroad in Asia and South America graduating from the University of Florida with Bachelors in Microbiology.

Dr. Chris Steven Villanueva later earned his DMD from Nova Southeastern University. Dr. Villanueva is currently based in North Texas, and he lives with his wife Carol, who is also a physician. They have four children, and both handle separate medical practices and family life. Dr. Villanueva believes that there is nothing more important for a dentist than the integrity of the profession.

Learn more about MB2 Dental:

Jason Hope: The Hotel Industry Is Likely To Reap Big From The Rapid Growth In IoT

Jason Hope has impressed many people across different sectors with his exceptional skills as a futurist. He utilizes his keen interest and impeccable technological understanding to study the industry and predict the future tech trends.

Hope has observed current technological trends, and he is certain that the Internet of Things (IoT) will transform the modern society. He has penned down several interesting pieces, terming IoT as the paramount new wave of innovation to hit the technology industry. Hope’s visions and advice concerning technology is instrumental to businesses and entrepreneurial persons who are striving to come up with ideal ways to profit from advances in technology in the future.

The Internet of Things (IoT)

According to Hope, the IoT has triggered many debates in the tech sector due to the fast-paced advancements of state-of-the-art devices. IoT is a catchphrase used to refer to any network-enable device. The device must allow 2-way communication for it to fall into the category of IoT. These devices may range from refrigerators, pacemakers, home thermostat, as well as other micro-scale transponders. Jason Hope believes the drastic growth in IoT will be beneficial to the hospitality sector.

Consumers are quickly acquainting themselves with new apps due to the high popularity of Internet-enabled devices like tablets and smartphone. Hope is confident that the hospitality industry will register tremendous growth due to the availability of advanced Internet technologies, such as apps for finding dates and booking transportation.

Jason Hope: what will drive the popularity of IoT?

As the IoT gets omnipresent and consumers become accustomed to having these applications in their homes, they will need to enjoy these amenities even when they are traveling. For instance, many people would love to control their HVACs using their smartphone. Vendors of IoT products and services are expected to earn over $300 billion in revenue, leading to a $1.9 trillion in overall economic value.


The Magical Touch of Madison Street Capital In The Case Of ARES Security Corporation

Madison Street Capital is one of the premier names in the domain of international investment banking that works in varied domains like private equity, mergers and acquisition services, business valuation services, advisory to investment banks, corporate tax planning services, venture capital services and corporate financial advisory services. It is also known to provide financial opinions and consulting services to the various public and private businesses with utmost diligence, integrity, superiority and high-quality services, all of which hold the Madison Street Capital reputation at an esteemed level and therefore, it is one of the popular choices amongst the various businesses today.


Madison Street Capital has handled several major cases of eminent organizations, one of the main being the case of ARES Security Corporation. This is an enterprise security risk management company that is known for its gamut of software security solutions. Madison Street Capital played the role of a financial advisor for this firm and helped in the process of arrangement of minority equity and subordinated debt investment for the firm. In this process, a company called Corbel Structured Equity Partners ensured the minority recapitalization to ARES Security Corporation. Charles Botchway, the CEO of Madison Street Capital, made an announcement regarding this transaction, which was led by Reginald McGaugh, Senior Managing Director of Madison Street Capital.


After this whole process had been completed, both the sides of the business deal expressed happiness in getting to transact with each other. As Reginald McGaugh stated that it was indeed a great scope to operate with the ARES Security Corporation, which is one of the leading providers of high-end technology solutions that are necessary for the protection of the critical assets of the world. In fact, he specifically mentioned about Ben Eazetta, ARES Security’s President and Shareholder and also appreciated the management team of ARES Security Partner, who guided Madison Street Capital in their search of hunting out the right financial partner for ARES Security Corporation. On the other hand, Ben Eazzetta also expressed elation with the endeavor of Madison Street Capital, who helped them to find Corbel very swiftly and in an excellent manner. The ARES-Corbel partnership is expected to scale new heights by the generation of maximum revenue and sales figure by ARES with the appropriate assistance of Corbel. With this project, another feather was added to the crown of Madison Street Capital that kept growing its status in the market in a rough manner.

For updates, check out Madison Street Capital on Facebook.



Online Reputation Management Skills for Small Business Owners

In a piece published in the Argus Leader, Alex Halbach discussed how online reputation management has become a concern for local businesses across industries. As Halback points out, most people can’t remember the last time they pulled out the Yellow Pages to find a roofer, or wrote out a letter of complaint longhand and sent it in the mail. Today, businesses interact with their customers online.

This is a good thing. After all, a positive review can be better than word of mouth since lots of people will potentially see it and you’ll get more prospects. On the other hand, a negative review will be around for a very long time, maybe forever.

Halbach suggests a three step process for small businesses: monitor, manage, and promote. “Monitor” means to check Google and the top SERP positions and set up a Google Alert for mentions of your company at a minimum. There are many other tools available for this as well. Also, establish your local listings on sites such as Yelp and Google Businesses, and keep an eye on those postings as well.

“Manage” refers to keeping a handle on your social media. If you aren’t managing your accounts yourself, make sure you entrust the task to a team member who has clear instructions and goals about your strategy. If you do get a negative review, don’t respond out of anger and frustration. Relax and take a break. Only answer when you’re calm, collected and for a strategic purpose. Arguing with a troll may feel good, but it’s unlikely to help matters.

Finally, “promote” means that you actively market your business and interact with your customers online. Content marketing is a huge aspect of this; it’s a good idea to consider setting up a blog or YouTube channel, or both.

Gone are the days when Online Reputation Reviews and management meant waiting for something bad to show up online. Today, it means getting in front of a bad situation and keeping up-to-date with your brand image online. It’s a tall order for small business owners, who are normally swamped with work, but in today’s world, it’s a priority.


A New Front in the Fight against Relapsing-Remitting Multiple Sclerosis

Multiple Sclerosis (MS) is an autoimmune disease that causes the body’s immune system to attack his central nervous system. The most common form of MS is relapsing-remitting MS, which is characterized by random spouts of symptoms. There are medications designed to manage the condition, but they are not always effective.

A Better Solution

Researchers are now confident that they have come up with a more effective way of treating relapsing-remitting MS. It involves stem cell transplants and high doses of immunosuppressive therapy. The patient’s blood-forming stem cells are extracted and preserved, after which the patient undergoes high-doses of immunosuppressive therapy. The extracted stem cells are then re-introduced into the body to rebuild the depleted immune system.

The researchers found out that this single procedure is capable of sustaining remission of the condition for much longer than current medications do. And, although the risks have not been fully identified yet, there is optimism that it will be less risky than current medications as the researchers refine their findings.


This new form of treating relapsing-remitting MS has been under study for five years now in a trial dubbed HALT-MS. It involved 24 volunteers aged between 26 and 52 who experienced relapses in spite of taking clinical medications. Most of the participants have stayed in remission since the medication was administered at the start of the trial. Additionally, several participants have experienced improvements such as recovery of some disabilities.

About Dr. Shiva Vasishta

Dr. Shiva Gopal Vasishta is a practicing neurologist and psychiatrist in Voorhees, NJ. He also practices at the Eastern Neurodiagnostic Associates. He attended the Government Medical College in 1979 and harnessed his skills while in residency at the Boston City Hospital.

Dr. Shiva Vasishta is also an affiliate of Kennedy Health System Cherry Hill Campus. His hospital accepts a wide range of insurance plans.

Mike Baur Helps the First Time Business Owner

Mike Baur is showing the world how you can successfully start a business. He is a former banking executive that became tired of the banking industry. He’s used his knowledge of the banking business and his entrepreneurial skills and decided to start a business known as the Swiss Startup Factory.


This is a phenomenal thing for people that may never have been in business for themselves. Mike Baur and his team are doing their best to help those people that have never been able to go out and start a business on their own. He has different levels in the business field that he is interested in helping people develop. There are coaches in place to help entrepreneurs that are simply at the growth stage of their business. There are other business leaders in place that can help these men and women transform their business into one that is thriving and profitable. This is what Mike has been able to do with people that make a decision to sign up for his program. He has the accelerator program that is excellent for people that want to get their businesses started in a timely manner.


The majority of people that start up businesses for the first time are not equipped to totally know all the aspects that it takes to make a business successful. Baur knows many people may have failed to realize. He is able to look at the business from the perspective of someone that has experience. He knows about venture capitalists. He also knows what it will take to help a business grow from one stage to another. Most new business owners have a successful mind frame, but they may not have the resources to accurately assess the market. Many people simply have a good idea that they want to capitalize on. They may not know anything about sales forecasting or other things like just-in-time inventory. It takes someone like Mike Baur to give people some insight that they may otherwise not have.


The Swiss Factory Startup is something that business owners really need because it helps a lot of people from starting businesses that fail. Everyone thinks that they have a good idea, but sometimes these are ideals that need to be improved upon greatly before the business goes into effect. This is why the Swiss Startup Factory is important. It prevents people from making bad decisions.