The mission of Lime Crime is to revolutionize makeup, and Doe Deere has done just that. The main thing that she knows about makeup is that the makeup you wear should change the way you feel. Lime Crime is one of the first beauty brands that got its start on the Internet, and it has become a cult favorite.
Doe Deere’s goal is to set a standard—and she does just that. She wants to create fun, friendly makeup that will be known for its unicorn trend, something that can make you feel better about yourself, and something that she is known for. As one of the first female entrepreneurs to set up camp online, she’s doing the hard work of making sure that you feel the way you WANT to feel in this makeup line.
You can be sure to feel good in the moment, for there’s no right or wrong in makeup, and you’ll appreciate her way of designing the right things for you to put on your face and body. This DIY fashion line is the perfect thing for you, and Doe Deere wants to make sure you feel good about just what you’re getting from her products, for true makeup is inspiring and makes you feel good about yourself.
When creating makeup, Deere seeks to wait for the right inspiration to strike her. She doesn’t just work on method, but she makes sure she tries all of her products on herself first, using the right way to make her brand something she can stand behind, something that you are sure to want to use on your face and body. She wishes she had started Lime Crime earlier, and she makes sure to be careful with her brand, using only the best quality products and designing her business so that all postmodern women benefit from her product, which is surely the best one out there.